Marcatus Identity

Research & Design Ideation, Identity & System, Logo Design, Brand Applications, Typography

Marcatus, a global agri-food solutions company helping the world’s top and niche consumer brands develop bespoke sourcing programs, innovative products, and sustainable value chains, sought a new visual identity that would reflect the enterprise’s ability to create the future. 

After Barry Martin (CD) and I (AD) worked in an intensive research phase we felt that the visual identity needed to portray Marcatus as a 21st century agri-business.

The result of our collaboration is a dynamic and modular identity - to the power of Marcatus. Each logo exists within the basic window framework; the sphere changes within strict parameters as new departments or services emerge.