Lobster Burger Bar

Research & Design Ideation, Identity & System, Logo Design, Brand Applications, Typography, Art Direction

This trendy millennial resto-bar brand softens hard black-lettering and bold coloured signage, with bright food photography. Inspired by Hong Kong street food culture, the neon, texture and energy produce an edgy and vibrant experiential brand. Credits: Garrett Tonge, Sarah Wright (P) Olivia Harrison (CD)